Rothman Orthopaedics Launches “Your Mobility, Our Mission” Campaign to Inspire Active Living
Rothman Orthopaedics, a global leader in musculoskeletal care, is proud to introduce its latest marketing campaign, “Your Mobility, Our Mission.” This campaign blends compelling storytelling with the organization’s state-of-the-art technology, extensive research capabilities, and specialized orthopedic expertise to connect with patients at every stage of life.
“At Rothman Orthopaedics, we understand that mobility is more than just movement—it’s about maintaining independence, pursuing passions, and living life to the fullest,” said Alexander R. Vaccaro, MD, PhD, MBA, President of Rothman Orthopaedics and the Richard H. Rothman Professor and Chairman of the Department of Orthopaedics at Thomas Jefferson University and Hospitals. “’Your Mobility, Our Mission’ reflects our unwavering commitment to restoring mobility, whether it’s helping an athlete return to competition, a parent keeping up with their kids, or an active senior continue their favorite pastimes. Our mission is to keep people moving.”
Developed by Rothman’s marketing team, the campaign has been months in the making, meticulously crafted to highlight real patient journeys and showcase the impact of expert orthopedic care.
Through a series of visually engaging commercials, the campaign features individuals from diverse backgrounds and age groups overcoming mobility challenges and reclaiming the activities they love. The campaign allows viewers to see themselves in these real-life moments—getting back to the activities that bring them joy, no matter their stage of life.
The campaign will launch across a mix of traditional and digital media, including television commercials, billboards, airplane banners, and online display ads.
About Rothman Orthopaedics
Rothman Orthopaedics is a world-leader in the field of orthopedics providing communities in Pennsylvania, New Jersey and Florida with high-quality, compassionate and affordable musculoskeletal care that is grounded in evidence-based medicine—the results of which will exceed expectations.
Rothman Orthopaedics providers treat patients at 32 office locations and have surgical privileges at over 70 facilities. With experts in ten orthopedic specialties including spine, hip and knee, foot and ankle, shoulder and elbow, hand and wrist, sports medicine, physical medicine and rehabilitation, orthopedic oncology, trauma and fracture care, Rothman Orthopaedics is recognized for excellence in clinical treatment methods, research, education and technology.
Consistently recognized as national and regional “Top Docs,” Rothman Orthopaedics is proud to be the official team physicians for the Philadelphia Phillies, Orlando Magic as well as over 40 college and high school teams including Drexel University, St. Joe’s University, and Villanova University. The Philadelphia Eagles, Center City District, and the Rothman Marathon are part of the over 100 corporate and community organizations that Rothman partners with annually.